(protect personal medical information)
There has been much in the news lately about big data
companies selling personal information about consumers who may have signed up
for membership programs, fundraising events and other like situations online.
Viewpoints Industry reports on how this can mean the selling of personal
medical information.
There are hundred of medical databases for sale to
marketers. Personal data brokers and data miners are the top two types of
businesses which would buy the names of people on these databases for mere
pennies. And unaware consumers who browse online may find their name, address
and interests posted in a database for a malady which they do not have. People
spend more time online now and are more apt to share health data on a simple
registration form. This is where data miners can scoop up personal medical data
and sell it to the marketers. Viewpoints Industry TV notes that this is a huge
plus for companies that want to pitch products.
While there are federal laws under
HIPPA (Health Insurance Portability and
Accountability Act) to protect personal health information, it only
pertains to information shared with a health provider – not third parties. The
best way to protect personal health and medical information is to not share it
on any website asking for it. If asked to join a product trial for a health or
medical item, ask for all disclosure papers, read carefully and do not sign up if
there is something that raises questions about it. It’s your personal medical
information. Protect it.
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Follow Viewpoints Industry TV on Google+
Visit the Viewpoints Industry TV Pressroom
Visit Viewpoints Industry TV on Facebook